Drive more qualified demos & signups from AI search
If you market complex software, you need an AI search strategy built for how B2B buying actually works: long sales cycles, multiple stakeholders and high stakes. Our Full AI Visibility Program includes everything you need to make AI search your next growth channel.
Our team has worked with
Our 5-Step Method For Increasing AI Traffic For B2B SaaS
You can’t use the same AI strategy built for plumbers or t-shirt stores and expect it to work for business software. Our framework is built exclusively for complex, high-ACV B2B SaaS.
Audit your AI visibility & uncover opportunities
We start by understanding how AI answer engines currently see your company.
We run core category and product queries through ChatGPT, Perplexity, and Gemini to see which brands get recommended and which sources those answers rely on. This establishes a clear baseline and highlights where competitors are already showing up.
What this step includes:
- Analyze how your brand appears across ChatGPT, Perplexity, and Gemini
- Identify the sites and sources most often cited in answers
- Build a focused 90-day AI visibility plan based on the gaps we uncover
Spyndle co-founder Joe Trewick has 5+ years of experience building backlinks and brand mentions for over 100 brands.
Build a strategy for your exact ICP
AI models are much more likely to recommend companies with clear positioning and a well-defined audience.
That’s why our AI visibility strategies are built on how your ideal customers actually talk about their problems and research solutions. We study the questions they ask, uncover the prompts most likely to drive demos and signups, and build a content strategy designed to earn the brand mentions that influence those recommendations.
What this step includes
- Pull voice-of-customer insights from reviews, transcripts, and forums
- Identify category prompts and problem-specific prompts to target
- Build a content strategy for earning brand mentions around those prompts
Over the past 10 years, Spyndle co-founder Dustin Walker has helped 50+ SaaS brands use customer research to improve their messaging, positioning and content strategies.
Improve how AI interprets your website
Your website can reinforce how AI models interpret your company and what problems you solve.
If needed, we run a focused optimization sprint to strengthen the signals AI engines use when evaluating your brand and generating answers.
What this step includes
- Add concise answer sections to important pages
- Publish AI-friendly content targeting uncovered prompts
- Improve structure, schema, and indexing signals
Build authority through brand mentions & PR
Based on the research in steps one and two, we secure brand mentions in the channels most likely to influence AI answers. The goal: place your company in credible discussions around the prompts that matter most to your buyers.
Guest articles on websites frequently cited by AI answer engines.
Credible discussions and insights shared in relevant communities (like Reddit).
Digital PR, YouTube collaborations, and industry content partnerships.
Monitor visibility & refine the strategy
AI visibility changes as models update and new sources appear.
We track how your brand shows up across AI platforms and adjust the strategy as patterns emerge. This helps expand your presence across more high-intent prompts over time.
What this step includes
- Track brand mentions and citations across AI platforms
- Monthly reporting on placements, visibility gains, and ROI
- Identify new prompt opportunities based on what’s working
The numbers behind our placements
Verified
“Spyndle handles all of our AEO and works to ensure that our company is appearing in LLM results. I love that they specialize in B2B SaaS.”
Verified
“Spyndle secured brand mentions for us that drove more demos from AI search. They delivered a clear ROI within a few months.”
Verified
“Spyndle has conducted research, guest posting, and link building. We now rank higher on Google search, and we’re recommended much more often on all the AI apps.”
How an AI SMS platform generated $280K in pipeline from guest articles alone
The challenge
With a complex B2B SaaS offering in a competitive market, they were looking for new channels to drive qualified demos beyond traditional paid and organic search.
The solution
Spyndle analyzed voice of customer data to determine what AI search prompts were likely to drive demos. Then strategically placed guest articles to gain visibility for those prompts.
Just want one channel?
If you don’t need the full program, we offer the underlying services individually.
AI SEO Guest Articles
Hand-placed guest articles on credible, niche-relevant sites that AI engines already cite for B2B SaaS queries.
Learn more →Reddit Community Engagement
Natural brand placements in Reddit threads where your buyers ask questions — and where AI engines listen.
Learn more →Brand Mentions + Advisory
Quick wins and expert guidance for B2B SaaS teams just getting started with AI search.
Learn more →
Want to see if this is right for you?
Book a short call and we’ll walk through your AI visibility, pricing, and whether the program fits your goals.