Traditional SEO forgave bad positioning and messaging. You could get away with speaking to “everyone” with your content. Your product category could change from article to article. Your differentiator or unique...
Author: Dustin Walker
Dustin has 10+ years in SaaS marketing, specializing in customer research and brand messaging. He’s worked with Kiva, Hubstaff, LivePlan, and recently served as CMO at a fast-growing AI startup.
AI Profiles: How Each Answer Engine Shapes B2B SaaS Buying
AI search is reshaping every market. But if you sell B2B SaaS? It’s not optional. It’s existential. One consumer survey found 62% of U.S. adults interact with AI several times per...
By
Dustin Walker •
February 25
How to use your customers’ words to generate sales or demos from ChatGPT
If you really want to win at AI search, stop thinking about LLMs altogether. Instead, think about your best-fit customers. Not just their needs or the problems they face — but...
By
Dustin Walker •
December 11