It’s no secret that guest posting remains a powerful link building technique, especially in the AI era of search. However, it isn’t as straightforward as you would imagine, and a lot...
Category: SEO
How we use outreach to get B2B SaaS companies cited by LLMs
At Spyndle, we work with many B2B SaaS companies to secure AI citations. We focus on citations that lead to real demos and results, above all else. To do this, we...
By
Joe Trewick •
February 3
Guest Posts vs Digital PR vs Reddit Posts: What’s Best For AI Visibility?
AI visibility has become one of the most highly-tracked metrics for brands in 2026 and beyond. In this article, I’m going to go through three methods of increasing your AI visibility...
By
Joe Trewick •
January 16
How to use your customers’ words to generate sales or demos from ChatGPT
If you really want to win at AI search, stop thinking about LLMs altogether. Instead, think about your best-fit customers. Not just their needs or the problems they face — but...
By
Dustin Walker •
December 11
NEW Ahrefs Study Confirms What We Already Knew
Ahrefs recently published a study on ‘Best’ lists and how they are cited in ChatGPT. You can find the full study here – I highly recommend reading it through. This study...
By
Joe Trewick •
December 5
The Future of Informational Content: Less Traffic, More Visibility?
Informational content has always had its place in organic search, but that place is shifting with the ever-growing popularity of AI. In this article, we’ll cover a few things: Let’s dive...
By
Joe Trewick •
December 3
Beyond The Listicle: What Does The Future Of ‘AI SEO’ Optimization Look Like?
Most SEOs know by now that being featured in authoritative listicles is one of the best ways to get cited in AI for relevant queries. If you don’t believe me, test...
By
Joe Trewick •
November 23
Brand Reputation In The Era Of AI: What You Need To Know
Brand reputation in SEO is nothing new. When a user searches for a brand, it’s important that it can be easily found and that the related SERPs show the brand in...
By
Joe Trewick •
November 11
Backlinks vs Brand Mentions – What Does It All Really Mean?
‘Brand mentions’ have become all the hype ever since the introduction of ChatGPT and the booming popularity of ‘AI SEO’. This leaves off page SEO in a funny position – backlinks...
By
Joe Trewick •
October 23
90% of Paid Backlinks Suck – Here’s How to Find Ones That Are Worth It
I have been building links for years, across over 50 websites and totaling thousands of links. I have worked in just about every niche you can imagine, and there is one...
By
Joe Trewick •
September 12