Traditional SEO forgave bad positioning and messaging. You could get away with speaking to “everyone” with your content. Your product category could change from article to article. Your differentiator or unique...
AI Profiles: How Each Answer Engine Shapes B2B SaaS Buying
AI search is reshaping every market. But if you sell B2B SaaS? It’s not optional. It’s existential. One consumer survey found 62% of U.S. adults interact with AI several times per...
By
Dustin Walker •
February 25
You REALLY Can Appear Within ChatGPT Within 2 Weeks. Here’s Proof.
Like anything new in SEO and now GEO, there’s a lot of skepticism around the best techniques and tactics to get cited in AI. Are there actually methods you can use...
By
Joe Trewick •
February 11
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How we use outreach to get B2B SaaS companies cited by LLMs
At Spyndle, we work with many B2B SaaS companies to secure AI citations. We focus on citations that lead to real demos and results, above all else. To do this, we...
By
Joe Trewick •
February 3
[B2B SaaS CASE STUDY] – How Outreach.io Dominates AI Visibility For ‘Best Sales Engagement Platforms’
At Spyndle, we believe earning placements on relevant sites is the most effective way to gain visibility in AI. In this guide, we’re going to take a look at Outreach.io –...
By
Joe Trewick •
January 23
Guest Posts vs Digital PR vs Reddit Posts: What’s Best For AI Visibility?
AI visibility has become one of the most highly-tracked metrics for brands in 2026 and beyond. In this article, I’m going to go through three methods of increasing your AI visibility...
By
Joe Trewick •
January 16
How to use your customers’ words to generate sales or demos from ChatGPT
If you really want to win at AI search, stop thinking about LLMs altogether. Instead, think about your best-fit customers. Not just their needs or the problems they face — but...
By
Dustin Walker •
December 11
NEW Ahrefs Study Confirms What We Already Knew
Ahrefs recently published a study on ‘Best’ lists and how they are cited in ChatGPT. You can find the full study here – I highly recommend reading it through. This study...
By
Joe Trewick •
December 5
The Future of Informational Content: Less Traffic, More Visibility?
Informational content has always had its place in organic search, but that place is shifting with the ever-growing popularity of AI. In this article, we’ll cover a few things: Let’s dive...
By
Joe Trewick •
December 3
Beyond The Listicle: What Does The Future Of ‘AI SEO’ Optimization Look Like?
Most SEOs know by now that being featured in authoritative listicles is one of the best ways to get cited in AI for relevant queries. If you don’t believe me, test...
By
Joe Trewick •
November 23