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marketing

How To Actually Attribute Pipeline To AI Search In SaaS

Attributing pipeline to AI search can feel like an almost impossible task. It’s one thing to ask prospects how they landed on your demo page, but another altogether to try to...

By

Joe Trewick   •

May 13

SEO

How To Choose Websites For Guest Posts In The AI Era

It’s no secret that guest posting remains a powerful link building technique, especially in the AI era of search. However, it isn’t as straightforward as you would imagine, and a lot...

By

Joe Trewick   •

April 14

marketing

How Weak Positioning Sabotages Your AI Search Visibility

Traditional SEO forgave bad positioning and messaging. You could get away with speaking to “everyone” with your content. Your product category could change from article to article. Your differentiator or unique...

By

Dustin Walker   •

March 11

Uncategorized

AI Profiles: How Each Answer Engine Shapes B2B SaaS Buying

AI search is reshaping every market. But if you sell B2B SaaS? It’s not optional. It’s existential. One consumer survey found 62% of U.S. adults interact with AI several times per...

By

Dustin Walker   •

February 25

case studies

NEW Ahrefs Study Confirms What We Already Knew

Ahrefs recently published a study on ‘Best’ lists and how they are cited in ChatGPT. You can find the full study here – I highly recommend reading it through. This study...

By

Joe Trewick   •

December 5