THE EARNED AUTHORITY FRAMEWORK

Our 5-step method for getting B2B SaaS brands more demos & signups from AI search

You can’t use the same AI strategy for plumbers or online t-shirt stores and expect it to work for business software. Our framework is built exclusively for complex or high-ACV B2B SaaS.

Website Research
& Placement Strategy
Spyndle co-founder Joe Trewick has 5+ years of experience building backlinks and brand mentions for over 100 brands.
1.

Audit your AI visibility & uncover opportunities

We start by understanding how AI answer engines currently see your company.

We run core category and product queries through ChatGPT, Perplexity, and Gemini to see which brands get recommended and which sources those answers rely on. This establishes a clear baseline and highlights where competitors are already showing up.

What this step includes:

  • Analyze how your brand appears across ChatGPT, Perplexity, and Gemini

  • Identify the sites and sources most often cited in answers

  • Build a focused 90-day AI visibility plan based on the gaps we uncover

Customer research & messaging for AI
Over the past 10 years, Spyndle co-founder Dustin Walker has helped 50+ SaaS brands use customer research to improve their messaging, positioning and content strategies.
2.

Build a strategy for your exact ICP

AI models are much more likely to recommend companies with clear positioning and a well-defined audience.

That’s why our AI visibility strategies are built on how your ideal customers actually talk about their problems and research solutions. We study the questions they ask, uncover the prompts most likely to drive demos and signups, and build a content strategy designed to earn the brand mentions that influence those recommendations.

What this step includes

  • Pull voice-of-customer insights from reviews, transcripts, and forums

  • Identify category prompts and problem-specific prompts to target

  • Build a content strategy for earning brand mentions around those prompts

Guest Content
Creation
3.

Improve how AI interprets your website

Your website can reinforce how AI models interpret your company and what problems you solve.

If needed, we run a focused optimization sprint to strengthen the signals AI engines use when evaluating your brand and generating answers.

What this step includes

  • Add concise answer sections to important pages

  • Publish AI-friendly content targeting uncovered prompts

  • Improve structure, schema, and indexing signals

4.

Build authority through brand mentions & PR

Based on the research in steps one and two, we secure brand mentions in the channels most likely to influence AI answers. The goal: place your company in credible discussions around the prompts that matter most to your buyers.

Guest articles on websites frequently cited by AI answer engines

Credible discussions and insights shared in relevant communities (like Reddit)

Digital PR, YouTube collaborations, and industry content partnerships

AI Visibility Monitoring
5.

Monitor visibility & refine the strategy

AI visibility changes as models update and new sources appear.

We track how your brand shows up across AI platforms and adjust the strategy as patterns emerge. This helps expand your presence across more high-intent prompts over time.

What this step includes

  • Track brand mentions and citations across AI platforms

  • Monthly reporting on placements, visibility gains, and ROI

  • Identify new prompt opportunities based on what’s working

Get a Free AI Visibility Audit For Your SaaS Brand

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