Attributing pipeline to AI search can feel like an almost impossible task. It’s one thing to ask prospects how they landed on your demo page, but another altogether to try to...
Author: Joe
Joe brings 5+ years in SEO, growing sites past 100k users and leading campaigns for 50+ brands. He’s worked with JJ’s House, DreamSofa, and Centre of Excellence, delivering high-impact links and strategies that drive rankings.
How To Choose Websites For Guest Posts In The AI Era
It’s no secret that guest posting remains a powerful link building technique, especially in the AI era of search. However, it isn’t as straightforward as you would imagine, and a lot...
By
Joe Trewick •
April 14
You REALLY Can Appear Within ChatGPT Within 2 Weeks. Here’s Proof.
Like anything new in SEO and now GEO, there’s a lot of skepticism around the best techniques and tactics to get cited in AI. Are there actually methods you can use...
By
Joe Trewick •
February 11
How we use outreach to get B2B SaaS companies cited by LLMs
At Spyndle, we work with many B2B SaaS companies to secure AI citations. We focus on citations that lead to real demos and results, above all else. To do this, we...
By
Joe Trewick •
February 3
[B2B SaaS CASE STUDY] – How Outreach.io Dominates AI Visibility For ‘Best Sales Engagement Platforms’
At Spyndle, we believe earning placements on relevant sites is the most effective way to gain visibility in AI. In this guide, we’re going to take a look at Outreach.io –...
By
Joe Trewick •
January 23
Guest Posts vs Digital PR vs Reddit Posts: What’s Best For AI Visibility?
AI visibility has become one of the most highly-tracked metrics for brands in 2026 and beyond. In this article, I’m going to go through three methods of increasing your AI visibility...
By
Joe Trewick •
January 16
NEW Ahrefs Study Confirms What We Already Knew
Ahrefs recently published a study on ‘Best’ lists and how they are cited in ChatGPT. You can find the full study here – I highly recommend reading it through. This study...
By
Joe Trewick •
December 5
The Future of Informational Content: Less Traffic, More Visibility?
Informational content has always had its place in organic search, but that place is shifting with the ever-growing popularity of AI. In this article, we’ll cover a few things: Let’s dive...
By
Joe Trewick •
December 3
Beyond The Listicle: What Does The Future Of ‘AI SEO’ Optimization Look Like?
Most SEOs know by now that being featured in authoritative listicles is one of the best ways to get cited in AI for relevant queries. If you don’t believe me, test...
By
Joe Trewick •
November 23
How To Track (And Estimate) Referral Traffic From AI
AI has hit SEO like a bomb. Everyone is quick to label techniques to optimize for AI traffic, sharing tips and methods for getting cited. The simple truth is that SEO...
By
Joe Trewick •
November 15