Brand reputation in SEO is nothing new. When a user searches for a brand, it’s important that it can be easily found and that the related SERPs show the brand in...
Author: Joe
Joe brings 5+ years in SEO, growing sites past 100k users and leading campaigns for 50+ brands. He’s worked with JJ’s House, DreamSofa, and Centre of Excellence, delivering high-impact links and strategies that drive rankings.
Backlinks vs Brand Mentions – What Does It All Really Mean?
‘Brand mentions’ have become all the hype ever since the introduction of ChatGPT and the booming popularity of ‘AI SEO’. This leaves off page SEO in a funny position – backlinks...
By
Joe Trewick •
October 23
90% of Paid Backlinks Suck – Here’s How to Find Ones That Are Worth It
I have been building links for years, across over 50 websites and totaling thousands of links. I have worked in just about every niche you can imagine, and there is one...
By
Joe Trewick •
September 12
Why Brand Mentions Are The Easiest Way To Show Up In AI Results
AIO, AEO, GEO, LLMO… The list goes on. It’s no secret that traffic from ChatGPT, Perplexity, Gemini, and the rest is increasing rapidly, and this trend looks set to continue. This...
By
Joe Trewick •
September 12