THE EARNED AUTHORITY FRAMEWORK

Our 7-step method for getting B2B SaaS brands more demos & signups from AI search

You can’t use the same AI strategy for plumbers or online t-shirt stores and expect it to work for business software. Our framework is built exclusively for complex or high-ACV B2B SaaS.

Audit your AI visibility & uncover opportunities
1.

Audit your AI visibility & uncover opportunities

We assess how AI answer engines currently understand and recommend your brand, then establish a clear baseline for improving visibility.

  • Analyze how your brand appears in ChatGPT, Perplexity, and Gemini
  • Build a focused 90-day visibility plan based on gaps and opportunities
  • You can start with an initial AI visibility audit for free
Customer research & messaging for AI
Over the past 8 years, Spyndle co-founder Dustin Walker has helped 50+ SaaS brands use customer research to improve their messaging and positioning.
2.

Customer research 
& messaging for AI

We study how buyers talk about your product, category, and problems to identify the prompts most likely to drive demos and signups.

  • Pull voice of customer data from demo call transcripts, product reviews and other sources
  • Decide which prompts, questions, and comparisons to target
  • Ensure a consistent brand narrative across guest content and digital PR
Website Research
& Placement Strategy
Spyndle co-founder Joe Trewick has 5+ years of experience building backlinks and brand mentions for over 100 brands.
3.

Website Research 
& Placement Strategy

Not all sites influence AI answers equally. We research where LLMs already pull citations from and prioritize placements that move the needle.

  • Identify sites frequently referenced by ChatGPT, Perplexity, and AI Overviews
  • Evaluate relevance, authority, and topical alignment
  • Avoid generic “SEO blogs” that don’t surface in AI results
4.

Outreach & Relationship Building

We reach out directly to the owners or editors of the websites we identified as being the best-fit for our visibility goals.

One-to-one outreach to editors, creators, and site owners

Secure contextual brand mentions AND do-follow backlinks

Build relationships with writers and site owners in your industry

Guest Content
Creation
5.

Guest Content Creation

Every piece of content is built to reinforce the positioning defined in step two. We also often need to meet strict editorial guidelines, as required by each website.

  • Write guest articles and digital PR assets
  • Naturally incorporate your product where it genuinely fits
  • Optimize structure and language so it’s LLM-friendly
AI Visibility Monitoring
6.

AI Visibility Monitoring

We use monitoring tools to continuously track how your visibility evolves across AI platforms. This tells us what’s working and where to adjust.

  • Track brand mentions and citations across LLMs
  • Watch how changes affect AI responses over time
  • Monitor sentiment to ensure a positive brand reputation
Reporting & Iteration
7.

Reporting & Iteration

AI visibility isn’t static. We review results together and refine the strategy as patterns emerge.

  • Clear reporting on placements, prompts, and visibility gains
  • Insights on what types of prompts get the most traction
  • A clear understanding of your return on investment

Get a Free AI Visibility Audit For Your SaaS Brand

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